Comment on Why have retailers been 'panicked' into deep discounting? by Steve Sidkin

Self-defeating or not, it can be expected that new ploys as well as old favourites (such as retrospective discounts) will be applied as businesses throughout the supply chain seek to pass on the impact on margins to those further up the chain. But often the extent to which they can do so will depend on the terms of the contracts in place. Steve Sidkin Chair Fashion Law Group Fox Williams LLP